All too common Web design disasters made by small businesses, and include a few incriminating images to show these aesthetic affronts in action some of which will look like weve made a trip back to the s TOO MUCH CLUTTER The eyes are a very sensitive organ and should be treated as such. For the most part, they prefer to settle on tranquil, well ordered spaces that have been designed sparingly to convey only the most important information. Its great that owners are passionate about their businesses and have so much to say, but that doesnt mean it should all be crammed onto one page.
As a general rule of thumb, the more extraneous items there are on a Web page, the less professional its going to look. Too much clutter and a website risks falling into the realms of spam. In terms of customer behaviour, an overly cluttered website will lead to a high bounce rate, a lower rate of returning visitors USA WhatsApp Number List and a reduction in those all important conversions. Basically everything a small business does not want! . GETTING COLOR AND CONTRAST WRONG It might sound trite, but sometimes less really is more. Getting the color and contrast right is a crucial part of any good website design. Its importance is more than just visual.
Readability is key. Visitors should be able to read all the content on a site and navigate it freely. There are a number of color contrast tools out there that can check whether the contrast on a website . Size can also play an important part in creating a contrast. If color is uniform on a website, the size of text can help to differentiate between menus, sub-menus and body copy CONTENT OVERLOAD Digital marketers have spent the last two or three years harping on about the importance of content, and to be fair to them, theyre right. Content is what draws the masses.