We manage fully personalized campaigns oriented to company email list according to their scoring, prospecting for new clients, loyalty, cross-selling. Our goal at this point was to improve the customer conversion rate by 15%, which until then had been low and where the competition beat us considerably. Improve Sales | Objectives and indicators of success. As an analysis of the competition, we segmented a group of companies on which to carry out several of the campaigns mentioned in this report, such as Mailing, Remarketing, Facebook Ads, Linkedin Ads, company email list Team... Company segmentation: 1,000 companies Executives towards whom to direct our campaigns: 3,000 As Objectives for a year, we set ourselves.
Reach 90% of the selected companies through any of company email list available channels Getting at least a quarter of managers to receive our message Getting our sales team to start a conversation with at least 5% of the companies/managers and thus try to establish a business relationship. Improve sales. The analysis: As we mentioned, after several company email list with the people in charge of the company's decision-making, several aspects were determined to improve at the KPI level: Traffic Number of Leads Conversion We have mentioned several of the specific actions carried out, but the focus on which we guide the company's digital marketing strategy, towards a company email list of the website, as well as web positioning strategies. This is the format of the funnel that we use at the level of conversions and acquisition of Leads.
Facebook Ads / LinkedIn Ads / Twitter Ads Campaigns company email list run on all three big networks, with LinkedIn clearly the best stop. Twitter began to lose weight in those years and it was difficult to reach the chosen segment of the public, so it was discarded, and in Facebook Ads, Instagram did not perform badly, but Facebook did better, where by carrying out A/B tests we determined two campaign objectives : Web traffic: Driving traffic to landing pages optimized for conversion. Form conversion: To be filled out directly within Facebook and request the free trial. This is an company email list of an audience we segmented for the campaign. Web page A custom design was created, created by an expert UX/UI designer to create a navigation according to what the user was looking for.