They are more likely to click on the call-to-action that also addresses the topic. For example, registering for a newsletter or downloading a white paper or e-book. There are plenty of lists of facts about what consumers behave online. But many companies focus on B2B and to serve these companies you look for specific figures. Thanks to Statistics Netherlands , you can also gain insight into this. Which online channels do B2B companies use? CBS distinguishes social media in parts.Social networks, for example Facebook and LinkedIn (Micro)blogs, for example Twitter Multimedia.
YouTube, Flickr, Picasa Wikis, users can edit the content themselves 61% of B2B companies use social networks. Followed by 30% with (micro)blogs and 27% with sessions Singapore phone number list you multimedia. Only 6% of B2B companies use Wikis where users can edit the content themselves. Type social media | Bureau Bright How do B2B companies use social media? Knowing which channels they use is just one aspect for a marketer to anticipate what they are doing with social media. a number of options: Marketing products / corporate image Customer opinions, respond to questions Involving customers in product development Collaborate with business partners Recruiting staff Exchange knowledge within the company Social media is mainly used by B2B companies for the company image (84%) and for recruiting staff (47%).
B2B companies use the advantage of social media, the interaction (47%) for product development (33%) and for the exchange of knowledge within the company (32%). 40% of B2B companies even use social media in their business relationship collaboration. Goal use social media | Bureau Bright Make good use of social media for B2B companies, especially now! The figures show that the social media channels are well taken up by the companies and are increasingly becoming part of the marketing efforts. However, these figures do not yet provide insight into the impact of use. What are the marketing results and how do all these efforts contribute to the marketing and sales result.