This, I go to the campaign overview in my account and look at the campaigns we have running. Of course I want to achieve the most conversions because I want to attract new customers with my Google Ads campaign to the campaigns that offer products or services, and I will not consider the branding campaign in this round. When I look between my campaigns, I just take out the first campaign. It achieved 15 conversions in the past month, so I think I can make a lot of impact there, so I'm going to take a closer look at this campaign and I want to see the keywords.
Adjust keyword bids Once in the campaign that I have chosen, I immediately go to the 'keywords' report and it is important that I now see the correct statistics in the table that you phone number list are I need to be able to do the optimization. If we look at the overview, it is important that we see at least the max CPC bid, of course, because we will adjust it, but it is also important that we can see, for example, how well a keyword has performed from the conversions. So this column is also included and I also see the costs per convention column, which I could very well use to prioritize my optimization.
So if you do not have these columns in your overview, you can add the desired columns here via the option columns so that you determine your own order in optimization. In this case I said so I want to optimize to get more conversions, I do not only look at the column conversions but also at the cost per conversion column and I will then sort it. So I click on the column at the top so that the highest CPA. cost per conversion – is at the top.