Do you have questions? Then put them below. We are happy to help you! This article was written together with Kim de Klerk (100%EMAIL), Noortje Latest Mailing Database Berrevoet (RapidSugar) and Wouter Steenkist (MailCampaigns), all members of the DDMA E-mail Committee. Summer vacation has started (or in sight). That means that many Latest Mailing Database people go on vacation. This is always a challenging period for marketers. More people on holiday Latest Mailing Database means less (online) interaction on the marketing channels. This of course also leads to less sales. That is why Latest Mailing Database companies often choose to share little or no content with their B2B target group during this period. Shame! In this article I share 6 tips to reach your target group in the Latest Mailing Database summer. Because reaching your B2B target group with interesting knowledge and content on vacation can be very beneficial. Think about it for a moment: you are on vacation and therefore in a mental state of rest. You feel free and in a good frame of mind. Actually, this is the perfect time to share Latest Mailing Database knowledge with your target audience. But how do you reach them if they Latest Mailing Database suddenly don't sit behind their desk from 9 to 5? What I personally notice very much as a marketer: the reach is less, but the attention is better – provided you use your content in the right way. I give you 6 tips. Desk with note out of office and to the beach 1. Know the behavior of your B2B target Latest Mailing Database group on vacation You probably already know the behavior of your B2B target group very well. You have probably made a customer journey , and you know exactly at which Latest Mailing Database moment your target group often consumes your content.